The brand
Bella e Brutta
A study in the contradictions of the modern city, expressed through streetwear, image and space.
A raw, monochromatic approach expressed through oversized silhouettes and graphic-led collections. Informed by Napoli and evolved through Milano.
The brand
Bella e Brutta
A study in contrast. The modern city, expressed through streetwear, image and space.
A raw, monochromatic approach as seen through oversized silhouettes and graphic led collections. Informed by Napoli and evolved through Milano.
The brand
Style and Form
The project moves between clothing and the city itself, using limited releases, collaborations and artistic installations to build presence beyond conventional retail. This creates a broader commercial platform around a recognizable visual identity, with opportunities across apparel, objects, partnerships and cultural programming.
The brand
Style and Form
The project moves between clothing and the city itself, using limited releases, collaborations and artistic installations to build presence beyond conventional retail. This creates a broader commercial platform around a recognizable visual identity, with opportunities across apparel, objects, partnerships and cultural programming.
